Cai Trefor works in publicity for the record label Strap Originals, which is co-owned by Peter Doherty and his manager Jai Stanley. Cai’s main focus is on developing the profile of emerging talent on the roster by getting reviews, interviews, news articles, live sessions and other opportunities. The roster includes the likes of Babyshambles, Warmduscher, Real Farmer, PREGOBLIN, Trampolene, GANS and Vona Vella. Cai has a background in music journalism and copywriting – he was previously editor of Gigwise.com.