Aiga Leitholde is a Latvian music journalist, publicist, and cultural manager with over 15 years of experience in media, PR, and music industry projects. She has written for LSM.lv since 2018 and has a background in classical philology and music management. Aiga has worked on artist management, PR campaigns for music awards, and diverse cultural projects. She earned a Master’s in Creative Industries & Growth Management from the Latvian Academy of Culture in 2025.